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Showing posts with the label David Ropeik

Perceptions of Risk

Mathematically, risk is expressed as Probability times Consequences. Following a tragic accident, however, public discourse focuses only on consequences. This is understandable - after the accident, we take no comfort in knowing that it was very unlikely to occur. In the case of Deepwater Horizon, which exploded 27 days ago, the consequences have been horrific: 11 souls lost, millions of gallons of oil leaked into the Gulf of Mexico, and millions of dollars in lost income for businesses dependent on the waters of the Gulf. Staggering as this toll is, for the companies and industry involved the damage to reputation and credibility may be just as great. Against the focus on earthshaking consequences, risk communicator David Ropeik reminds readers of the Huffington Post that: [F]ocusing on these high profile events...can distract us from greater risks...[We] are creating vast dead zones in the oceans off our urban coasts where runoff laced with fertilizers is feeding the growth of masiv...