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Checking in on the Washington Capitals



With a record of 2-2-2, the Caps' play so far this season has been inconsistent and somewhat disappointing. Media coverage of NEI's corporate sponsorship with the team, meanwhile, has been steady.

Stories about the partnership have appeared on: the AP wire, the Wall Street Journal's Environmental Capital, The Washington Post's Sports Bog, The Toronto Star, Sports Business Daily, E&E News, Idaho Samizdat and NBC4, the NBC affiliate in Washington, D.C.

And we were pleased to learn yesterday that mention of the Caps/NEI deal has made ESPN Magazine's, much-discussed "Body Issue" [page 44]. Does this mean nuclear energy can now be considered sexy?

Comments

Anonymous said…
Incidentally, the Toronto Maple Leafs, another ice hockey team, are also backed by a nuclear sponsor -- Bruce Power, who is the operator for the Kincardine and Darlington nuclear reactors in Ontario. Then again, given the Leafs' dismal record, Bruce Power may not want this to be all that well known. If you are a Leafs fan, people have to give you credit for loyalty and perseverance. I gave up on the Leafs a long time ago, but maybe that's why I am cheering for Bruce's planned new build, greenfield reactor(s) in Peace River, Alberta. This should give Bruce an opportunity to back a winner in either the Oilers or the Flames. TT.
KB said…
@ Anonymous: Given Xcel Energy's partnerships with both the Wild and Avs, rooting for Minnesota or Colorado are options as well.

And a Save-the-Date reminder: CBC/Hockey Night in Canada will broadcast Caps at Toronto, 11/21 and 12/12.
Anonymous said…
Just a clarification to the first comment mentioning Bruce Power... the Darlington station is actually owned and operated by Ontario Power Generation (OPG). Bruce Power does operate the Bruce station, but under lease from the owner (OPG). The history of how this came to be is interesting, but off-topic for this discussion. Cheers!
DocForesight said…
I think it's time someone slashes Greenpeace, then drop the gloves for hand-to-hand "discussions".

My rooting for the MN "No Stars" goes back to the days of Gump Worsley, Bill Goldsworthy, Lou Nanne and that crew. There was a time when even the skates were color-coordinated with the uniforms.

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