NEI Nuclear Notes

Heading into tonight's tilt against the [ Progress Energy-sponsored ] Carolina Hurricanes, the Washington Capitals sit atop the Eastern Conference and are tied with the San Jose Sharks in the race for the Presidents' Trophy . The Caps have posted a franchise-best record through 30 games (19-6-6) and lead the NHL in goals (108) and power play scoring (24.2%). It's been quite a start to this 2009-10 season. Can't make it out to Verizon Center this evening? Not to worry, the game will be broadcast on Comcast in HD here in DC and FS Carolinas in NC. And WFED , as always, will have the radio call streaming live here . (Be sure to tune in between the second and third periods [approx. 8:15 pm] to hear NEI's VP of Communications, Scott Peterson, talking pucks and energy with Steve Kolbe .) A few additional notes: Through the first 14 home games, attendance has increased 2.7% over last year. Local TV ratings for Comcast/Caps broadcasts are up 9% over same time period l...

When NEI announced its corporate sponsorship with the Washington Capitals one month ago, we knew that our advertising neighbors on the dasher at Verizon Center would be Papa Johns and Geico. Naturally, we were curious to know what other advertisers were trying to reach hockey fans across the league via this medium. As the NHL doesn't publicly provide this information, we dutifully watched hockey games in all thirty National Hockey League arenas (24 in the U.S. and a half dozen in Canada) in order to identify some of these advertisers. (Tough gig, eh?) The findings below are admittedly inexact; they represent a snapshot in time, taken at individual games over several weeks. More caveats: Only dasherboard ads were tracked.  Digital dasherboard ads with multiple advertisers were not included. The NHL has 44 ad positions available at each rink - only ads that were visible via the television camera at center ice were tracked. (Positions #40 - #21, left-to-right on a TV screen.) ...

Who [Else] is Advertising with the NHL? [Dasherboard ads, positions #40 - #21, tracked Oct. 17-31, 2009] Anaheim [ Honda Center ] Travel Alberta Del Taco Honda State Farm Mountain Dew NHL.com Citizens Business Bank Time Warner Cable Acura Pepsi 830 AM Radio AAA.com (Triple A) Miller Lite Orange County Register San Manuel Indian Bingo Casino Fox Sports Prime Ticket HD CHOC (Children's Hospital of Orange County) Jack Daniels free credit report.com Lucas Oil NHL.com Miller Chill Lite Lime Beer Travel Alberta Del Taco Honda State Farm Atlanta [ Philips Arena ] Tires Plus Total Car Care Philips 680 The Fan metroPCS Bud Light NHL.com Home Depot Comcast Triple Play Coke Zero [Digital Dasher - Multiple Advertisers] Scana Geico AccessAtlanta.com SPORTSOUTH Tucker Castleberry Scana [Digital Dasher - Multiple Advertisers] Aaron's Coke Zero Georgia Power NHL.com "All You Can Eat Seats" (Thrashers) 680 The Fan Philips ...