With a record of 2-2-2, the Caps' play so far this season has been inconsistent and somewhat disappointing. Media coverage of NEI's corporate sponsorship with the team, meanwhile, has been steady.
Stories about the partnership have appeared on: the AP wire, the Wall Street Journal's Environmental Capital, The Washington Post's Sports Bog, The Toronto Star, Sports Business Daily, E&E News, Idaho Samizdat and NBC4, the NBC affiliate in Washington, D.C.
And we were pleased to learn yesterday that mention of the Caps/NEI deal has made ESPN Magazine's, much-discussed "Body Issue" [page 44]. Does this mean nuclear energy can now be considered sexy?