This is fun:
USA Today’s Greenhouse blog has the story:
The ad campaign, which has included TV spots aired in New Mexico and elsewhere, is funded by H. Leighton Steward, a retired oil industry executive and co-author of the Sugar Busters! dieting books, reports The Post.
It's part of a larger lobbying campaign to defeat Obama's push for an energy-climate bill to reduce greenhouse gas emissions. Last month in his first Oval Office address, Obama said the Gulf oil spill shows how much the nation needs to reduce its dependence on polluting fossil fuels.
Steward is not hiding away. He’s right up front on the page the ad references – sometimes, corporations and individuals who want to promote an unpopular idea do so secretly, so credit to Steward.
On the page you’ll find another video with a demonstration:
Isolated for 42 days in chambers of ambient and elevated CO2 concentrations, we periodically document the growth of cowpea plants (Vigna unguiculata) via time-lapse photography.
And if you want to find out more, the page sends you here – it’s like a honey pot, with all the stickiness but none of the sweetness.
It’s all quite mad, though it benefits from being so cheerful about something so dangerous – see it as an irony writ large and you’ll enjoy it because it’s the kind of thing that no one will take seriously.