I’m giving a signal boost to One Direction’s fifth album, “Made in the A.M.,” which at the end of the day is just perfect. (Both puns intended – looking at you, Harry.) You may wonder what this band has to do with nuclear energy. Turns out since they launched the Action 1D campaign this past summer, quite a lot.
|Louis, Niall, Harry and Liam for Action 1D.|
|Woof. Why so serious, Teen Tara?|
|OTRA Pittsburgh concert, August 3, 2015.|
Lesson learned: Boy bands make life better.
For a group born of “The X Factor,” the One Direction guys have remarkable chemistry. They have stayed close to their roots, are reportedly some of the nicest guys in music and seem grounded in reality despite being members of the world’s biggest boy band. Perhaps most admirable is the fact that they are very charitable, lending time and money to various causes. And hand to God, their music is really enjoyable.
Plus, their longstanding appreciation for the role fans have played in their success is a welcome show of humility. In her review of the boys back in February, Elle Hunt of The Guardian made mention of the fan empowerment:
The band’s super fans, called One Directioners, feel they can share in their idols’ success largely because they’re told, repeatedly, that they created it.
When 1D blew up, nobody — not even people who liked them — figured they'd be anything more than 16 to 18 months of kicks. What the band and their fans have built over the past five years is unique. If the girls sound cocky and vindicated when they scream, they should. And 1D are brilliant because they know exactly who's in charge.
|My sign at the OTRA Pittsburgh concert. Add activist to my resume.|
I started exploring this concept right after the campaign launched by pairing the #action1D tag with several tweets on climate change. As a result, Directioners gave us our most popular tweet to date:
The unprecedented engagement with our content simply could be because they support the campaign overall, or because they love the whale photobombing a shot of Diablo Canyon (props to PG&E’s John Lindsey for capturing that). Regardless of the reason, that equates to thousands of new, action-oriented stakeholders from around the globe being exposed to nuclear as the only source of energy that provides always-on, large-scale power without emitting any carbon.60+ scientists say nuclear must be in energy mix to protect climate, biodiversity http://t.co/K4uR4iiQCM #action1D pic.twitter.com/pMECTISwsj— Nuclear Energy Inst. (@NEI) July 15, 2015
Gaining their support for nuclear energy is especially important as we approach COP21. The band specifically addressed the Action 1D video compilation to those gathering for climate talks in Paris. That means these guys and Directioners are looking for meaningful actions to curb climate change. When the largest single source of global greenhouse gas emissions comes from energy supply, you don’t get more meaningful than supporting nuclear energy. If world leaders at COP21 are serious about reducing global carbon emissions from the power sector in order to keep temperatures below 2 degrees Celsius of warming, not only do they need to maintain the global nuclear supply, they need to expand it. Several climate experts like Michael Shellenberger, Mark Lynas and James Hansen agree and have become increasingly vocal about their support for nuclear energy as a key player in the solution to climate change. Even the White House is now firmly on board. The Obama Administration had a “coming out” in favor of nuclear as a clean energy and climate mitigation solution last week when it hosted the White House Summit on Nuclear Energy.
The urgency for major solutions to climate change is at its highest level. Now is the time for Directioners to take a “chonce” on nuclear and become advocates for this clean energy source. And for all you pro-nukes who are still skeptical about One Direction’s music, don’t knock it till you try it. Besides, all I’m asking is that you keep an open mind about it, which is all we’re asking Directioners to do about nuclear energy and climate change.