Skip to main content

Adorable Little Death Throes

This ad, from the British company Ecotricity, tries to make the case that Britain should dump other kinds of energy in favor of windmills. It seems to me adorable and a complete misfire because it is adorable.

The benign cartoon cooling towers that collapse into dust, waving their cartoon hands in dismay, is pretty disturbing and would seem to cast the windmills shown at the end into the role of malignant usurpers. This has to be the opposite of what Ecotricity wants to portray. Judge for yourself:

 

Comments

Anonymous said…
Pretty annoying music, too, as well as being kind of violent and destructive. Ironic that they'd throw the "Time to move on" bromide in there. Move on to what? Windmills? That isn't moving on, its moving backward to ancient, ancient technology that re-enslaves mankind to the capricious whims of nature.
Fan of predictable energy said…
Back before humans had enough energy to pump water out of aquifers, there was something called "famine" which occurred in those years when the annual variability in rainfall caused droughts. What a crazy idea to move to an energy source also has annual variability (as well as weekly, monthly, and seasonal variability), that would return humans back to this exact same dependence upon weather.
Brian Mays said…
The effect that it had on me is that I'm starting to think it might be a good idea to paint smiley faces on cooling towers. You have to admit that they're kind of cute.
Anonymous said…
I take it they don't want that cup of tea then...
SteveK9 said…
@Fan Wind is variable practically down to the minute time scale.
Anonymous said…
Not that we would do it, but can you imagine the outrage from the mainstream press as well as the windies and sunnies if some pro-nuclear organization put out an ad showing windmills or solar panels collapsing because they were uneconomical from being so unreliable and variable? They'd be shouting from the rooftops about those "haters". Heck, even now, if you bring up technical objections based on science or economics, they accuse you of wanting to "poison the world", and call you vile names like "vermin" and "rapists" (of the land). But here is an organization showing nuclear plants being blown up and people cheer about it. Bunch of hypocrites, the lot of them.
Septeus7 said…
I find it funny that I can find a lot more video of collapsing windmills than I can of Stream Towers crumbling. Can we say projection?

Brain is right. The Smiley faces to make the Towers look a bit more friendly.

Popular posts from this blog

Making Clouds for a Living

Donell Banks works at Southern Nuclear’s Plant Vogtle units 3 and 4 as a shift supervisor in Operations, but is in the process of transitioning to his newly appointed role as the daily work controls manager. He has been in the nuclear energy industry for about 11 years.

I love what I do because I have the unique opportunity to help shape the direction and influence the culture for the future of nuclear power in the United States. Every single day presents a new challenge, but I wouldn't have it any other way. As a shift supervisor, I was primarily responsible for managing the development of procedures and programs to support operation of the first new nuclear units in the United States in more than 30 years. As the daily work controls manager, I will be responsible for oversight of the execution and scheduling of daily work to ensure organizational readiness to operate the new units.

I envision a nuclear energy industry that leverages the technology of today to improve efficiency…

Why America Needs the MOX Facility

If Isaiah had been a nuclear engineer, he’d have loved this project. And the Trump Administration should too, despite the proposal to eliminate it in the FY 2018 budget.

The project is a massive factory near Aiken, S.C., that will take plutonium from the government’s arsenal and turn it into fuel for civilian power reactors. The plutonium, made by the United States during the Cold War in a competition with the Soviet Union, is now surplus, and the United States and the Russian Federation jointly agreed to reduce their stocks, to reduce the chance of its use in weapons. Over two thousand construction workers, technicians and engineers are at work to enable the transformation.

Carrying Isaiah’s “swords into plowshares” vision into the nuclear field did not originate with plutonium. In 1993, the United States and Russia began a 20-year program to take weapons-grade uranium out of the Russian inventory, dilute it to levels appropriate for civilian power plants, and then use it to produce…

Nuclear: Energy for All Political Seasons

The electoral college will soon confirm a surprise election result, Donald Trump. However, in the electricity world, there are fewer surprises – physics and economics will continue to apply, and Republicans and Democrats are going to find a lot to like about nuclear energy over the next four years.

In a Trump administration, the carbon conversation is going to be less prominent. But the nuclear value proposition is still there. We bring steady jobs to rural areas, including in the Rust Belt, which put Donald Trump in office. Nuclear plants keep the surrounding communities vibrant.

We hold down electricity costs for the whole economy. We provide energy diversity, reducing the risk of disruption. We are a critical part of America’s industrial infrastructure, and the importance of infrastructure is something that President-Elect Trump has stressed.

One of our infrastructure challenges is natural gas pipelines, which have gotten more congested as extremely low gas prices have pulled m…