Beginning tomorrow, NEI will be launching a new branding campaign centered around this 60-second television spot.
We'll be sharing additional elements of the campaign here over the coming days. Please check back for more.
From NEI’s Japan micro-site: NRC, Industry Concur on Many Post-Fukushima Actions Industry/Regulatory/Political Issues • There is a “great deal of alignment” between the U.S. Nuclear Regulatory Commission and the industry on initial steps to take at America’s nuclear energy facilities in response to the nuclear accident in Japan, Charles Pardee, the chief operating officer of Exelon Generation Co., said at an agency briefing today. The briefing gave stakeholders an opportunity to discuss staff recommendations for near-term actions the agency may take at U.S. facilities. PowerPoint slides from the meeting are on the NRC website. • The International Atomic Energy Agency board has approved a plan that calls for inspectors to evaluate reactor safety at nuclear energy facilities every three years. Governments may opt out of having their country’s facilities inspected. Also approved were plans to maintain a rapid response team of experts ready to assist facility operators recoverin...
Comments
My only criticism of the ad is that it should more clearly say that, environmentally, nuclear energy is one of the safest sources of clean electrical energy production in America and that the next generation of nuclear power plants will be even safer.
Marcel F. Williams
How did you ever come up with a nuclear energy production cost of 2 cents per kWh?! It's sold for about 5 cents/kWh, right? Are you leaving out some costs? Won't the public think they are being gouged by profiteers?
Nit-picking, but your plugs are male instead of female.