Beginning tomorrow, NEI will be launching a new branding campaign centered around this 60-second television spot.
We'll be sharing additional elements of the campaign here over the coming days. Please check back for more.
You know, it’s kind of sad that no one is willing to invest in nuclear energy anymore. Wait, what? NuScale Power celebrated the news of its company-saving $30 million investment from Fluor Corp. Thursday morning with a press conference in Washington, D.C. Fluor is a design, engineering and construction company involved with some 20 plants in the 70s and 80s, but it has not held interest in a nuclear energy company until now. Fluor, which has deep roots in the nuclear industry, is betting big on small-scale nuclear energy with its NuScale investment. "It's become a serious contender in the last decade or so," John Hopkins, [Fluor’s group president in charge of new ventures], said. And that brings us to NuScale, which had run into some dark days – maybe not as dark as, say, Solyndra, but dire enough : Earlier this year, the Securities Exchange Commission filed an action against NuScale's lead investor, The Michael Kenwood Group. The firm "misap
Comments
My only criticism of the ad is that it should more clearly say that, environmentally, nuclear energy is one of the safest sources of clean electrical energy production in America and that the next generation of nuclear power plants will be even safer.
Marcel F. Williams
How did you ever come up with a nuclear energy production cost of 2 cents per kWh?! It's sold for about 5 cents/kWh, right? Are you leaving out some costs? Won't the public think they are being gouged by profiteers?
Nit-picking, but your plugs are male instead of female.