Beginning tomorrow, NEI will be launching a new branding campaign centered around this 60-second television spot.
Monday, March 19, 2012
NEI Unveils New Television Spot
Posted by Eric McErlain at 10:00 AM
Labels: advertising, NEI, Nuclear Energy
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4 comments:
I really like the ad!
My only criticism of the ad is that it should more clearly say that, environmentally, nuclear energy is one of the safest sources of clean electrical energy production in America and that the next generation of nuclear power plants will be even safer.
Marcel F. Williams
Good to have some positive PR.
How did you ever come up with a nuclear energy production cost of 2 cents per kWh?! It's sold for about 5 cents/kWh, right? Are you leaving out some costs? Won't the public think they are being gouged by profiteers?
Nit-picking, but your plugs are male instead of female.
Robert, the production costs are the fuel and O&M costs from each plant. Here is the breakdown of nuclear's costs compared to coal, gas and oil.
Not bad, although I don't like the way that the things plugged into nuclear go gray. Shouldn't they start gray and go colorful?
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