Skip to main content

CNA Stands Firm on Public Service Advertising

From the CBC:
An organization that represents the Canadian nuclear industry says it has no plans to pull ads that promote nuclear energy despite a formal complaint by a handful of environmental groups.

Murray Elston, president of the Canadian Nuclear Association, said the nuclear industry is safe and he is confident that the Competition Bureau will not find any problems with its ads.

"I'm not changing the ads. The industry is very safe. It is very clean," he said Tuesday.
Watch the ads and decide for yourself. And while you're at it, you might as well watch NEI's latest ad too:



UPDATE: NEI's Scott Peterson shared this note on a similar experience NEI had several years back:
We've been down this road before in the U.S. after a challenge by NRDC of NEI's advertising in the late 1990s.

The NEI case was heard by the National Advertising Division of the Better Business Bureau and ultimately sent to the Federal Trade Commission, which in 1999 ruled that NEI was not engaged in unfair or deceptive advertising practices as alleged by NRDC.

The FTC’s ruling was appropriate given that the industry was simply exercising its right of free speech to provide information to policymakers about the benefits of nuclear technology.

NEI believed that its advertisements were appropriate first-amendment communications targeted to policymakers in forums that principally reach those who set national policy on energy and environmental issues.

We agreed with the FTC that our advertisements address important public policy matters in a manner targeted to reach legislators and other opinion leaders. As the FTC noted, the advertising was not directed to publications in states where consumers can choose their electricity suppliers.

It is undisputed that there are no greenhouse gas emissions from producing electricity at nuclear power plants. Although the NAD applied a lifecycle test to determine whether emissions resulting from the uranium fuel production process at a separate facility should be applied to the production of electricity, the FTC concluded that the NAD’s application of lifecycle analysis was inappropriate in the context of NEI’s advertising. [NEI did not make a lifecycle claim in the ad, therefore it is inappropriate to apply that test.]

In its Green Guides, FTC said in 1999 that “lifecycle analysis still is in its infancy and thus the commission lacks sufficient information on which to base guidance at this time.” FTC said NEI’s advertising does not require a lifecycle analysis.
Technorati tags: , , , , , , ,

Comments

Anonymous said…
Didn't the Federal Trade Commission order a series of NEI ads be pulled in 2000?
Anonymous said…
Please disregard my earlier comment regarding an FTC order in 2000 to pull NEI ads. A Boston
Globe
article appears to have been in error and it was picked up and repeated by others (or the Boston Globe simply repeated somebody else's error without fact checking).

Popular posts from this blog

Making Clouds for a Living

Donell Banks works at Southern Nuclear’s Plant Vogtle units 3 and 4 as a shift supervisor in Operations, but is in the process of transitioning to his newly appointed role as the daily work controls manager. He has been in the nuclear energy industry for about 11 years.

I love what I do because I have the unique opportunity to help shape the direction and influence the culture for the future of nuclear power in the United States. Every single day presents a new challenge, but I wouldn't have it any other way. As a shift supervisor, I was primarily responsible for managing the development of procedures and programs to support operation of the first new nuclear units in the United States in more than 30 years. As the daily work controls manager, I will be responsible for oversight of the execution and scheduling of daily work to ensure organizational readiness to operate the new units.

I envision a nuclear energy industry that leverages the technology of today to improve efficiency…

Nuclear: Energy for All Political Seasons

The electoral college will soon confirm a surprise election result, Donald Trump. However, in the electricity world, there are fewer surprises – physics and economics will continue to apply, and Republicans and Democrats are going to find a lot to like about nuclear energy over the next four years.

In a Trump administration, the carbon conversation is going to be less prominent. But the nuclear value proposition is still there. We bring steady jobs to rural areas, including in the Rust Belt, which put Donald Trump in office. Nuclear plants keep the surrounding communities vibrant.

We hold down electricity costs for the whole economy. We provide energy diversity, reducing the risk of disruption. We are a critical part of America’s industrial infrastructure, and the importance of infrastructure is something that President-Elect Trump has stressed.

One of our infrastructure challenges is natural gas pipelines, which have gotten more congested as extremely low gas prices have pulled m…

Innovation Fuels the Nuclear Legacy: Southern Nuclear Employees Share Their Stories

Blake Bolt and Sharimar Colon are excited about nuclear energy. Each works at Southern Nuclear Co. and sees firsthand how their ingenuity powers the nation’s largest supply of clean energy. For Powered by Our People, they shared their stories of advocacy, innovation in the workplace and efforts to promote efficiency. Their passion for nuclear energy casts a bright future for the industry.

Blake Bolt has worked in the nuclear industry for six years and is currently the work week manager at Hatch Nuclear Plant in Georgia. He takes pride in an industry he might one day pass on to his children.

What is your job and why do you enjoy doing it?
As a Work Week Manager at Plant Hatch, my primary responsibility is to ensure nuclear safety and manage the risk associated with work by planning, scheduling, preparing and executing work to maximize the availability and reliability of station equipment and systems. I love my job because it enables me to work directly with every department on the plant…