Tuesday, February 06, 2007

AREVA: Journey to the Center of Energy

As a communications professional working in the energy business, it's easy to get frustrated when some folks fail to make the connection between energy production and the workaday world.

Back in 2004, Areva launched a global branding campaign that made that connection very clear: Journey to the Center of Energy:

For more on the 2004 Areva campaign, click here.

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