Monday, September 11, 2006

New Advertising From NEI

I wanted to share the latest television advertising that NEI has been running here in the Washington area as well as nationally on CNN:



Google Video is a great vehicle for campaigns like this, and an inexpensive way of extending your reach on the Web. I urge everyone to give it a try.

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5 comments:

Starvid, Sweden said...

Oh my God, American marketing is insanely cheesy.

Sure it's all true what's said in the commercial, but it's till excruciating cheesy.

And I bet you won't publish this comment.

Kirk Sorensen said...

In the 30 seconds of that commercial, there must have been many frames that you could have used as your "still" frame--but the one that made it is highly unsettling.

I'm not sure this commercial would make me feel any better about nuclear energy--probably more scared than before.

Kirk Sorensen said...

The video states that nuclear energy (which I take to mean LWRs) reduces our dependence on foreign energy sources. That's not really very accurate.

By and large, nuclear energy from LWRs displaces domestic coal for electricity generation. While a very good thing, it's not the same as displacing foreign energy (petroleum).

I think it's a bit disingenuous to present nuclear electricity generation as a replacement for foreign oil, unless you happen to be driving an electric car.

Eric McErlain said...

Not at all Kirk. We've made the point here several times that nuclear can displace natural gas-fired electric generation. And because North American natural gas reserves can't keep up with demand over the long term, we'll be forced to import it.

Kirk Sorensen said...

That's why I said "by and large" Eric. There are certain niches where nuclear electricity generation might be displacing foreign energy sources, but by and large nuclear energy displaces domestic coal.

Don't get me wrong, that's a good thing, but it's not the same as sticking it to the mullahs of Iran.